Pow Clothing x Iconos Venezolanos · SS19
I present this capsule as a collaboration between Pow Clothing—a legendary Latin American brand active for over 30 years—and Iconos Venezolanos, my personal project inspired by Venezuela’s popular culture. I set out to translate everyday symbols into apparel and connect them with skate, surf, and city life. The result is a limited edition designed to be worn and collected: graphic, distinctive, clean, and full of character.
I led the project end to end as Fashion Graphic Designer and Art Director. I developed the concept, moodboards, and visual narrative; designed patches for embroidery, and created garment graphics, working on placement prints. I prepared final artwork with color separations, Pantone specifications, sizing, and placements by technique. I produced tech packs and technical sheets with materials, and coordinated sampling with national and international vendors—strike-offs, prototypes, and PP samples—through to production approval, closing with pre-production and first-run quality control.
